Social Media Marketing Manual

This manual has been developed by Golden Plains Shire Council for Golden Plains Farmers’ Market stallholders, as a tool for those who would like to market themselves effectively on social media.

Exploring the power of social media, why and how it is important as a marketing and communications tool, and how to optimise social media effectiveness, this manual is provided to support business owners—to build their skills and confidence in promoting their enterprise.



We love beetroot, a highly nutritious vegetable sold farm-fresh from our Market.

Beetroot is such a great winter food. This vibrant root vegetable provides dietary fibre for a healthy digestive system and is a great source of folate—a B vitamin that contributes to normal growth and development in children as well as the formation of blood cells.

The hidden amazingness of this vegetable doesn’t stop there. The purple pigments in beetroot, known as anthocyanins may act as...


The Golden Plains Farmers’ Market is accredited with the Victorian Farmers Market Association (VFMA).

The VFMA was founded in 2004 and is a well-respected organisation that supports and promotes food sovereignty and authentic farmers’ markets throughout Victoria. Criteria for accreditation is strict to ensure that you —the customer, can be assured that the market you’re attending is a fair marketplace not compromised by resellers.

Victorian farmers' markets provide an opportunity...


We can’t get enough of A Hidden Secret’s specialist vegetarian food, made by ‘vego’ experts from Golden Plains.

Think delicious, buttery pastries filled with vegetables, herbs and cheese; tasty tarts (their three cheese, leek and fennel variety is fantastic!); beetroot burgers; raspberry and white chocolate muffins—the list goes on!

About the business

A Hidden Secret was founded in 2009 by family members, Cherry, Christina and Tom Mullins. This creative...


In this month's newsletter find out about the fabulous 4Paws Pet Treats, learn how we're trying to reduce plastic waste and how you can too and see which stallholders will be at the Market on Saturday June1!

Check out the June newsletter - enjoy some great tunes from Lachy Cartledge at the next Market!

Find out more about our wonderful stallholders...

Plastic Waste—how you can help

Australians are the second highest producers of waste, per person, in the world—it’s an alarming fact, but sadly true.

Unfortunately, in addition to being responsible for generating huge volumes of waste to landfill, Australians are notorious for using large quantities of plastic bags. After 30 years of plastic bag use, it is estimated that 1 trillion bags are used and discarded every year around the globe—with Australians contributing to this issue.

Non-renewable natural...

Stallholder of the month: 4Paws Pet Treats

Healthy treats, healthy pets

4Paws Pet Treats owner, Kristan is the creative mind behind a deluxe range of wholesome pet treats—perfect for every devoted pet owner who loves spoiling their pooch!

Kristan was living in Mandurah, Western Australia when the idea to create boutique treats for pets was born. Originally, Kristan simply wanted to make something she could feed to her own dogs, Rex and Rosie (Rex was a rescue dog that would not eat pigs’ ears or mince,...


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