This manual has been developed by Golden Plains Shire Council for Golden Plains Farmers’ Market stallholders, as a tool for those who would like to market themselves effectively on social media.
Exploring the power of social media, why and how it is important as a marketing and communications tool, and how to optimise social media effectiveness, this manual is provided to support business owners—to build their skills and confidence in promoting their enterprise.
While this manual is Facebook-focussed, many of the key learnings can be applied to other social media sites. Provided in this guide are small sections on Instagram and Twitter, and a dedicated section on images and photography.
It’s important to note social media is constantly evolving; as are communications and marketing techniques. The tips outlined in this report are consistent with best practice for social media marketing at June 2017.